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OPPO
Reno4 'Night Sessions'
STRATEGY & INSIGHT
INTEGRATED BRAND CAMPAIGN
BRANDING & DESIGN
INFLUENCER & SOCIAL ENGAGEMENT
CONTENT & PRODUCTION
STUDIO & CREATION
'Reno Lab' is OPPO's global creative inspiration division with a focus on Art, Music and Fashion. This project was multi-tiered combining different components to provide a platform for emerging artists showcasing across a range of disciplines.
The on-going challenges of Covid-19 forced us to navigate this project from creative and execution perspective and involved a live music event streamed across multiple platforms, influencer and performing artists engagement, and a live animated projection mapping 'guerilla style' activation across metro centre landmarks.
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